J.Harry Edmiston – Founder & Creative Director

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An Award-Winning Creative Director with over 15 years experience in Digital, Advertising, Journalism and Production. Formerly CNN Create, CNN International's in-house Creative Agency in London.

Holding extensive experience, he has fostered strong working relationships with some of the biggest names in Data Driven Art & Ai.

Luca Fontana – Associate Creative Director

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Architect and Artist, Luca has worked on a variety of award winning Web3 initiatives, including the conception of a metaverse for art-led exhibitions and a DAO.

By working with Artists and Galleries, he holds strong relationships with a number of personalities in the creative sphere, who are interested in pushing the boundaries between art and technology.

James Hury - Chief Financial Officer

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James Hury was formerly the Deputy Director and Chief Innovation Officer for NASA-funded Translational Research Institute for Space Health (TRISH), prior to this, for 15 years he served as Chief Innovation Officer at Texas Children’s Hospital.

Valérie C Whitacre - Strategic Advisor

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Valérie is the Owner of Black Etc. - an art market strategic advisory firm.

She previously directed commercial galleries, led strategy for private collections and was the Head of Art for the Tezos blockchain ecosystem.